Are you operating at your full potential? Take the 3 minute test to find out.


Get the latest best-selling book from award-winning Entrepreneur, Peak Performance Expert, and CEO of the Year, Eric Partaker.

Here are just some of the practical things you'll learn in the book:

  • 3 simple phone alarms that can transform your health, wealth & relationships
  • The 5 most common traps to reaching your full potential and how to avoid them
  • How you can add 13 weeks to your life every year
  • How to complete your work 5x faster with the 80/20 rule
  • More than 3x the chance of achieving your goals
  • 2 Special Forces techniques we should all use to increase our success
  • Significantly improve productivity by designing it into your day
  • 2x your melatonin production to promote deeper sleep
  • How you can build your antifragility and turn stress into strength


From a young age, we’re all taught that achieving success in life requires sacrifice.

If you’re anything like me, you’ve probably operated on this principle for most of your life – and faced some of the inevitable consequences that come with it.

Maybe you’ve experienced decreased productivity, or even burnout, after dealing with an unmanageable amount of stress at work.

Maybe your relationships with family and friends have suffered as you prioritize your career at the expense of everything else.

Maybe your mental and physical health have suffered because you ‘just don’t have time’ to look after yourself properly. I’ve experienced all of these and more in my relentless pursuit of success, but it still took a near death experience 35,000 feet in the air for me to realize a simple truth: It doesn’t have to be this way.

Of course achieving success requires effort and determination but it doesn’t have to come at the expense of what matters most. In fact, prioritizing your health and relationships just as much as your work will lead to greater fulfilment and sustained success in the long run.

But you won’t get where you want to go by doing the same things you’ve always done.

You need to become a better version of yourself – and you need a system to help you make that transformation.



As a Peak Performance coach I help entrepreneurs and leaders scale-up themselves and their companies, while navigating any challenges along the way.

During my career I’ve advised Fortune 50 CEOs while at McKinsey & Company, helped build Skype’s multi-billion dollar success story, and founded several businesses. For so long, the success I was seeking came at a high cost. I almost died. My wife threatened to leave me. I even lost a business. These multiple wake up calls forced me to look for a better way.

And after years of research, multiple coaching certifications and applying what I learned, I’ve found a way to reach peak performance without sacrificing what matters most. Over the years, I’ve made a few pivotal changes that have transformed my life. I’ve created a more fulfilling life at home by better prioritizing my relationships. I’m healthier and in better shape than I’ve ever been before. And I’ve achieved better results with less effort at work. What’s more, as a Peak Performance Coach, I’ve helped countless others do the same. And now, with this book, I want to help you too.


According to Abraham Maslow, the psychologist best known for his hierarchy of needs framework, only 2% of people reach their full potential in life.

But contrary to what you might believe, joining the 2% club doesn’t have to take multiple years of struggle. You don’t have to spend 5 or 10 years to become the person you want to be. You can change right now.

It all starts with making a choice and implementing the best practices of others who have reached their full potential. In this book, I’ll share the powerful system that has transformed my life – including 3 simple phone alarms that bring out my best on the workfront, homefront and healthfront.

I also break down the 3 peak performance principles – identity, productivity and antifragility – that I’ve integrated across the three most important domains of life.

Finally, I’ll also share pieces of my own story in hopes that it inspires you to change your life for the better, while introducing you to some of the world’s leading experts on peak performance. I don’t want you to make the same mistakes I did in your quest to become all that you’re capable of being.

Let's help you break through your barriers and reach your full potential.


Part 1: Finding the Path

  1. Dying at 35,000 Feet
  2. Peak Performance Traps
  3. Three Domains of a Fulfilled Life

Part 2: IPA: The Three Keys to Peak Performance

  1. Identity Drives Change
  2. Productivity Part 1: Planning
  3. Productivity Part 2: Execution
  4. Antifragility – Stress Builds Strength

Part 3: The Three Alarms

  1. The Healthiest You
  2. The Wealthiest You
  3. The Most Loving You



Are you operating at your full potential?

Take the 3 minute test to find out.