Alex is a strategist, writer, and advisor to CEOs and founders, known for his clear and actionable insights into business strategy. Author of No Bullsht Strategy: A Founder’s Guide to Gaining Competitive Advantage with a Strategy That Actually Works*, he helps businesses clarify their strategy to drive growth and differentiation.
Alex M H Smith

Eric has been named "CEO of the Year" at the 2019 Business Excellence Awards, one of the "Top 30 Entrepreneurs in the UK" by Startups Magazine, and among "Britain's 27 Most Disruptive Entrepreneurs" by The Telegraph.